Every so often an aviation commercial comes along that mirrors an historical movie clip, such is the following by British Airways “To Fly - To Serve”, which is a commercial gem, executed as if it were a major motion picture.
This is not an endorsement for British Airways, rather the desire to share a masterful and superbly crafted film, which embodies British Airways history with the history of aviation. These elements were brought together through people, the aircraft, and CGI.
I know you will agree with me, that this is indeed a visual gem of nostalgia and the romance of early flight and the men who not only pioneered aviation but dared the unknown. Please view these short video's in the full screen mode to get their dynamic impact!
British Airways 2011 ‘To Fly. To Serve’ commercial
Those first young men, the pioneers, the aviators building super highways in an unknown sky. Leaving wives and children in their snug homes, with just a kiss and a promise to return.
Roaring into the clouds to battle wind and stars.
Their safety systems built of brain and heart. They landed where there were no lights. Transforming strange names from tall tales into pictures on postcards home. And those next young men, traveling further, faster, higher than any in history and the ones who followed them, who skimmed the edge of space, the edge of heaven, the edge of dreams.
And we follow them up there to live by an unbreakable promise. The same four words stitched into every uniform of every captain who takes their command.
To Fly. To Serve.
The making of the British Airways ‘To Fly. To Serve’ commercial
Making the most of visual effects
The background of the aircraft in the film
Thank you for your visit.